Tuesday, April 10, 2012
5 Tips to Resurrect Your Business
When times are slow for your home-based business, chances are you won't have the luxury of waiting and seeing if things improve. You'll need to take steps quickly to get back on track.
These suggestions will help you get business back to normal:
1) Add Products And Services
During slow times, your very instinct might be to cut corners, but in the case of your catalog of products and services this could spell disaster. Instead, you want to select additions carefully based on the needs and desires of your clients.
2) Step Up Customer Service
Hopefully, you already provide good service and support to your customers, and you are probably already aware of how critical this is to your business's success. But when times get rough, customer service is even more crucial and you need to go beyond the call of duty to convince clients that their business is important to you.
3) Market More
Business is slow; budgets are tight. So what usually gets trimmed first? Marketing. Do you know what the results are? Disaster!
When you conduct marketing, you are not selling yourself to generate business today or even tomorrow. Marketing is an investment in your business's future. In fact, research has shown that most marketing efforts don't pay off for at least six months.
4) Keep A Positive Attitude
Times are hard. Your nerves are on edge. You're feeling the pressure. When a past client calls to ask how things are going, do you tell them the truth and hope they take pity on you? Do you wallow in a self-defeating attitude? NO!
If you want to get through the hard times, you have to keep in mind two things:
A) No one is going to do business with a failing company and
B) Hard times are only temporary.
5) Branch Out
When things are slow with your business, you can take the opportunity to do all those things you always wanted to do but never had the time for.
Why not write some articles or an e-book related to your business, then sell them or publish them to earn more money and to further establish your credibility.
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