Showing posts with label tips. Show all posts
Showing posts with label tips. Show all posts

Wednesday, January 2, 2013

8 Tips to Clean Up Your Small Business in the New Year



 
Spruce up your work by chucking these eight productivity pitfalls. No Swiffer required. Original post from Entreprenuers.com

1. Scattered day plans.
Failure to plan their days is the No. 1 reason business owners waste time, energy and money, says New York City-based time-management expert Julie Morgenstern, author of Never Check E-mail in the Morning: And Other Unexpected Strategies for Making Your Work Life Work. By not planning their days, they tend to become reactive and distracted, diminishing their productivity and the revenue they can generate. Although a daily to-do list is a start, Morgenstern recommends planning a three-day arc. By looking at a three-day period--and the meetings, deadlines and other demands on your time--you can make better decisions when surprises or emergencies arise. A three-day plan also gives you a clearer idea of when you can postpone activities without overbooking your future. Morgenstern advises spending at least a few minutes each day updating your three-day plan.

2. DIY syndrome.
Morgenstern estimates that 75 to 80 percent of the small and midsize businesses she consults with waste employee salaries, including their own, by not focusing each person's time on the optimal task for that person. Kristin Marquet, founder of communications firm Marquet Media in New York City, found this to be her experience. When she mapped out how she was spending her time, she found she was devoting about 10 hours each week to administrative tasks. At her hourly rate of $100, she estimates she lost approximately $10,000 by trying to do everything herself. After that realization, Marquet hired a bookkeeper, writer and website designer, who cost one-forth of the revenue she would have lost if she had handled the tasks herself. "Although you may feel as if you don't have time to train anyone, spending six hours training someone on a two-hour-per-week task saves you nearly 100 hours per year," Morgenstern says.

3. Disorganized direction.
To make the delegation process more effective and less time-consuming, Bakersfield, Calif.-based business growth consultant Russell S. Allred, co-author of Best Practices of High Performance Entrepreneurs, recommends creating task-related systems and processes. Write a list of steps for each task you perform regularly in your workplace and the best practices for completing those steps. Many people learn through observation, so ask your employees to shadow you to see how you perform the tasks, he says. For maximum efficiency, create process sheets for as many activities as possible, and try to train more than one employee in each. If the employee who usually handles the task calls in sick or leaves, someone else can fill in--or, at least, you'll have an easier time training a replacement.

4. Untamed distractions.
A survey by home and office product company Brother International Corp. in April 2010 found that an estimated 38 hours per employee are lost looking for misplaced items in the office each year. And let's not think about how many hours are spent watching cute animal videos online. Many people have no idea how to manage the overwhelming amount of communication that comes their way on paper and electronically, says productivity consultant Kimberly Medlock, founder of Productive Matters in Olive Branch, Miss. To cut down on distractions and time-sucks, clean up your act, she says. Develop hard-copy and electronic filing systems to help locate important papers and information more quickly. Limit e-mail check-ins to certain times of the day so that you're not constantly interrupted by the "ping" of a new message, and unsubscribe from any recurring e-mail you don't need. If social media is a problem, look into tools such as Anti-Social or RescueTime, which put up a wall between your computer and distracting sites for blocks of time.

5. Leaky expenditures.
By checking his monthly expenses closely, Eli Mechlovitz, co-founder of GlassTileStore.com, an online glass tile retailer, found a variety of unwanted subscriptions, warranty programs, fee-based website analytics programs, utility bill errors and other incorrect or unwanted charges. Eliminating these budgetary leaks has saved his Brooklyn, N.Y., company approximately $4,000 per month. "It's so easy to add a subscription here and there or a small program that doesn't seem like it costs much. But over time, these things add up," he says. Every quarter, be sure to review where the money is going, he advises, and discontinue or fight unnecessary or incorrect charges.

6. Collecting (all) customers.
Maria Marsala, a business coach in Poulsbo, Wash., finds that many of her clients waste time and energy serving the wrong customers. She encourages them to define their "ideal" customer--the person or entity that will pay a fair price for their product or service, value their business, return and buy from them again and generate referrals. The greatest marketing investment and effort should be devoted to finding and courting those ideals, she says. Marsala initially marketed her coaching services to all small-business owners. She decided to define her niche in the business-to-business world serving established business owners who didn't balk at her fees. Then she created an opportunity to sell to a different audience by developing a series of CDs for startup or more cash-strapped business owners.

7. Energy-sucking employees.
When Mechlovitz has trouble with unproductive or negative employees, he tries to move them into positions that better suit their skills. In one case, a warehouse worker who wasn't good at picking orders turned out to be an exceptional packaging team member. But if an employee isn't a good fit or is miserable, he says, you have to end the relationship--quickly. A negative employee "sucks all of your creativity out of you and leaves you drained," says consultant Allred. "And why? You're the boss. Why are you messing with this person?" Of course, it's more complicated when the individual is a family member or close friend. Have a frank discussion to find out why the person is unhappy and what can be done to change the situation. At the very least, you need to stop the person from spreading the negativity, he says.

8. Persistent procrastination.
If you constantly avoid tasks or put off work until the last minute, you need to figure out why, Morgenstern says. Burnout could be from being overworked, but she often finds that procrastination is rooted in uncertainty or intimidation. If a project seems too big, procrastination can be a coping mechanism. She suggests breaking the task down into manageable steps you can do in shorter chunks of time: "You don't get eight hours to focus on something anymore. You'll get a 30-minute or one-hour window. Learning to chunk your work so that you can look at the time you have and figure out what part of the project you can finish in that time will help you find a place to start to get it done."

See similar articles:
6 Tips for WAHM's to Spring Clean Their Computers: http://uniquicnetworking.blogspot.com/2012/05/6-tips-for-wahms-to-spring-clean-their.html
5 Tips to Ressurect Your Business: http://uniquicnetworking.blogspot.com/2012/04/5-tips-for-resurrect-your-business.html
10 Tips on How to Make the Most of Your Time Without Wasting Your Time: http://uniquicnetworking.blogspot.com/2011/01/10-tips-on-how-to-make-most-of-your.html

Tuesday, April 10, 2012

5 Tips to Resurrect Your Business


When times are slow for your home-based business, chances are you won't have the luxury of waiting and seeing if things improve. You'll need to take steps quickly to get back on track.
Source: http://www.creativepublic.com/business_slowdowns.php

These suggestions will help you get business back to normal:
1) Add Products And Services
During slow times, your very instinct might be to cut corners, but in the case of your catalog of products and services this could spell disaster. Instead, you want to select additions carefully based on the needs and desires of your clients.

2) Step Up Customer Service
Hopefully, you already provide good service and support to your customers, and you are probably already aware of how critical this is to your business's success. But when times get rough, customer service is even more crucial and you need to go beyond the call of duty to convince clients that their business is important to you.

3) Market More
Business is slow; budgets are tight. So what usually gets trimmed first? Marketing. Do you know what the results are? Disaster!
When you conduct marketing, you are not selling yourself to generate business today or even tomorrow. Marketing is an investment in your business's future. In fact, research has shown that most marketing efforts don't pay off for at least six months.


4) Keep A Positive Attitude
Times are hard. Your nerves are on edge. You're feeling the pressure. When a past client calls to ask how things are going, do you tell them the truth and hope they take pity on you? Do you wallow in a self-defeating attitude? NO!
If you want to get through the hard times, you have to keep in mind two things:
A) No one is going to do business with a failing company and
B) Hard times are only temporary.


5) Branch Out
When things are slow with your business, you can take the opportunity to do all those things you always wanted to do but never had the time for.
Why not write some articles or an e-book related to your business, then sell them or publish them to earn more money and to further establish your credibility.

See Related articles:
http://uniquicnetworking.blogspot.com/2012/01/new-customer-service-for-2012.html
http://uniquicnetworking.blogspot.com/2011/11/give-them-more-of-you-how-to-build.html
http://uniquicnetworking.blogspot.com/2011/10/fall-feeling-average-lacking-longevity.html
http://uniquicnetworking.blogspot.com/2011/04/its-b2b-not-b2u-how-to-build-real.html
http://uniquicnetworking.blogspot.com/2010/11/part-1a-better-way-to-turning-hobby.html

Saturday, October 30, 2010

7 Tips to a Great Profile Picture: "Your Brand"

What  is the first thing that people know about you before they know anything else (in most cases)? They know your face, the face is the first thing that people will see because when they meet you they look at your face. Some of us have a brand logo image, while the rest of us use our own image as our brand logo. So, it is important that you make a great first impression (not just good) because as the saying goes "first impressions are lasting impressions". Here are seven tips to having a great "profile picture"

1. Lighting is everything! Lighting is key! Did I mention that it is important because if I didn't it is VERY important. The right lighting can take you from "the Elephant Man" to Halle Berry (OK, I am joking but it is true).

2. What Not to Wear: If your skin tone is light, don't wear shades of "white". If it is medium stick with colors that don't contrast but compliment. If your skin tone is deep then don't wear shades of "black". Don't wear provocative clothing  or clothing that is too big. What to Wear: Wear professional attire, conservative clothing as if you are going on an interview. Casual professional attire, it shouldn't be something that "you just threw on", that you would wear to work-out, sleep-in and / or do "housework in". Also pick fashion jewelry that compliments your wardrobe.

3. Hair & Make-up: I won't say go get your hair and make-up professional done just for a profile picture but if you would like to then do so (this is "your brand", which means your money depends on your image). If you don't get it professional done then be sure to comb it, brush it, twist it, curl it, braid it, cut it...DO YOUR HAIR! As far as make-up, this is a secret I learned surprisingly from Tyra Banks "America's Next Top Model" apply twice as much make-up than usual. The reason being that the camera will allows de-emphasize your features so to appear to be wearing a natural amount you need more, trust me.

4. Poses: Please no "club" poses. You should pretend that your customer is looking at you and think about how you would want to present yourself in front of them.

5. Spouses, Children, Pets: Please do not put anyone from this category in your profile picture, as I stated before this is the first impression for your potential customers. They should see you in a professional light. If you want have pictures of your spouse, children and / or pets then that's fine create a separate online album for them. "Don't mix business with pleasure".

6. Cameras: Invest in a quality camera and / or web cam to take your picture. The quality of the camera will determine the overall outcome of your picture.

7. Crop, crop, crop: If you find that once you have taken your picture that there are objects in the background or somehow your child or spouse find their way into your picture (ie. bunny ears behind your head), then crop the photo to your best image.


(Horrible Profile Picture)

                                                              ( Great Profile Picture)
See other related articles:
http://uniquicnetworking.blogspot.com/2012/05/6-tips-for-wahms-to-spring-clean-their.html
http://uniquicnetworking.blogspot.com/2012/04/5-tips-for-resurrect-your-business.html
http://uniquicnetworking.blogspot.com/2011/01/10-tips-on-how-to-make-most-of-your.html
http://uniquicnetworking.blogspot.com/2010/10/7-tips-to-great-profile-picture-your.html