What's in a Name: 5 Rules for Choosing a Business Name

5 Rules for Choosing a Business Name
How to Create a Winning Business Name
By Susan Ward, About.com Guide
sbinofocanada.about.com/od/startup/a/createbizname.htm

What’s a winning business name? A business name that draws business in itself. Creating a winning business name takes some thought but is one of the most important things you’ll do during the process of starting a business. Starting out with a weak business name is like trying to golf with only one club in your bag. You may sink some shots but it will be a whole lot harder.

1) A winning business name has to be memorable – but easy to spell.
Obviously, your potential customers and clients need to be able to remember your business name. But they also need to be able to find it easily if they’re looking for it in a phone book, directory or online. So choosing a business name such as “Crychalwellyn” is a bad idea. Unique is good but difficult spellings are a bad idea.

2) A winning business name needs a visual element.
What popped into your head when you read “Crychalwellyn”? Anything? Most people don’t visualize anything when they read this business name that I invented. But generally we are hard-wired to “see” images when we read or hear language, and incorporating a visual element into your business name can be a powerful aid to customers’ memory (and a powerful advertising tool).
So you want your business name to have a strong visual element to it. The catch is that...

3) A winning business name has to have positive connotation.
Many words have both denotation (literal meaning) and connotation (emotional meaning). A word’s connotation can be positive, neutral or negative, depending on the emotional associations that people generally make. The classic example is the difference between “Mom” (which has a very positive connotation) and “Mother” (which has a neutral connotation). Now you know why they called them “Dad’s” cookies, rather than “Father’s”!

What it means to you is that when you create a business name, you need to choose words that have the positive connotations that you want people to associate with your business – and make sure these connotations are suitable for your business.

If you are starting a trucking business, for instance, you don’t want it to have a weak sounding or negative name, such as “Willow Twig Trucking” or “Kitten Transport”. You want a business name that conveys strength and reliability. A choice such as “Stone Creek Trucking” would be much better. Notice how all these names have a strong visual element.

4) A winning business name needs to include information about what your business does.
Chances are good that your new business is not going to become an international brand. It certainly isn’t instantly going to become as well known as Nike. So you need to be sure that your new business name at least gives your potential customers or clients some clues about what you actually do. That’s why you see so many landscaping businesses that have the word “landscaping” in their name, and hair styling businesses that include words such as “salon” or even “hair designs” in their names.
Including information about what your business does in your business name also makes it easier for potential customers and/or clients to find your business in phone books and directories (both off and online).

5) A winning business name has to be fairly short.
Once again this is vital because you want customers and clients to be able to remember your business’s name (and be able to tell other people what it is)! But it’s also important for promotional purposes. You want a business name, for example, that will fit well on a business card, look good displayed on a sign or in an ad, and perhaps even a business name that will serve well as a domain name and show up well in search if you have an online business. So keep it as short as possible.

See Related Links:
http://uniquicnetworking.blogspot.com/2011/11/give-them-more-of-you-how-to-build.html
http://uniquicnetworking.blogspot.com/2012/04/5-tips-for-resurrect-your-business.html
http://uniquicnetworking.blogspot.com/2010/12/10-ways-to-get-your-business-organized.html

7 Tips to a Great Profile Picture: "Your Brand"

What  is the first thing that people know about you before they know anything else (in most cases)? They know your face, the face is the first thing that people will see because when they meet you they look at your face. Some of us have a brand logo image, while the rest of us use our own image as our brand logo. So, it is important that you make a great first impression (not just good) because as the saying goes "first impressions are lasting impressions". Here are seven tips to having a great "profile picture"

1. Lighting is everything! Lighting is key! Did I mention that it is important because if I didn't it is VERY important. The right lighting can take you from "the Elephant Man" to Halle Berry (OK, I am joking but it is true).

2. What Not to Wear: If your skin tone is light, don't wear shades of "white". If it is medium stick with colors that don't contrast but compliment. If your skin tone is deep then don't wear shades of "black". Don't wear provocative clothing  or clothing that is too big. What to Wear: Wear professional attire, conservative clothing as if you are going on an interview. Casual professional attire, it shouldn't be something that "you just threw on", that you would wear to work-out, sleep-in and / or do "housework in". Also pick fashion jewelry that compliments your wardrobe.

3. Hair & Make-up: I won't say go get your hair and make-up professional done just for a profile picture but if you would like to then do so (this is "your brand", which means your money depends on your image). If you don't get it professional done then be sure to comb it, brush it, twist it, curl it, braid it, cut it...DO YOUR HAIR! As far as make-up, this is a secret I learned surprisingly from Tyra Banks "America's Next Top Model" apply twice as much make-up than usual. The reason being that the camera will allows de-emphasize your features so to appear to be wearing a natural amount you need more, trust me.

4. Poses: Please no "club" poses. You should pretend that your customer is looking at you and think about how you would want to present yourself in front of them.

5. Spouses, Children, Pets: Please do not put anyone from this category in your profile picture, as I stated before this is the first impression for your potential customers. They should see you in a professional light. If you want have pictures of your spouse, children and / or pets then that's fine create a separate online album for them. "Don't mix business with pleasure".

6. Cameras: Invest in a quality camera and / or web cam to take your picture. The quality of the camera will determine the overall outcome of your picture.

7. Crop, crop, crop: If you find that once you have taken your picture that there are objects in the background or somehow your child or spouse find their way into your picture (ie. bunny ears behind your head), then crop the photo to your best image.

(Horrible Profile Picture)

                                                              ( Great Profile Picture)
See other related articles:
http://uniquicnetworking.blogspot.com/2012/05/6-tips-for-wahms-to-spring-clean-their.html
http://uniquicnetworking.blogspot.com/2012/04/5-tips-for-resurrect-your-business.html
http://uniquicnetworking.blogspot.com/2011/01/10-tips-on-how-to-make-most-of-your.html
http://uniquicnetworking.blogspot.com/2010/10/7-tips-to-great-profile-picture-your.html